History of 100 Kellogg Lane

The Story of Kellogg Lane

Kellogg's History Timeline

1905

Battle Creek Toasted Corn Flake Company Limited is founded in London.

Preceding its U.S. counterpart, President Colonel Archibald Campbell and his associates, acquired the exclusive rights, recipes, name, and goodwill in Canada for the company and its products through Dr. J.H. Kellogg for $75,000 and began producing "Kellogg Toasted Corn Flakes." By 1908, the London operation was well established in the Canadian cereal market.

1915

Construction starts on an all new, state-of-the-art factory while legal battles fume.

As business boomed, the company built a new 56,426 square foot "high rise" factory at the Dundas Street East location. Equipped with brand-new hydroelectric power, automatic machinery, and building extensions, this expansion marked a significant milestone. Meanwhile, W.K. Kellogg opened a plant in Toronto in August 1916, producing Corn Flakes almost identical in terms of product and packaging to the London operation. This sparked a legal battle between the American and Canadian companies.

1924

W.K. Kellogg purchases the Dundas Street location and the Kellogg Company of Canada is born.

After years of legal disputes, the parties finally reached a settlement. W.K. Kellogg bought the rights and interests of the London operation for $1 million and closed the Toronto plant. He renamed the brand the “Kellogg Company of Canada,” expanded the Dundas facility by 5,000 square feet, and introduced new products like Bran Flakes, All Bran, Pep, and Rice Krispies. By the end of the decade, the facility was operating 24 hours a day during peak times with a staff of 170. By 1964, it was producing 16 different cereal brands.

1986

Kellogg undergoes a major $223 million expansion.

By this time, Kellogg was on a roll and decided it was time for a big upgrade. The factory underwent a $223 million expansion adding 115,000 square feet, covering 23 acres of land and almost 1 million square feet of building space. By 2011, the plant was producing 750,000 boxes of cereal a day.

2014

Kellogg ceases cereal manufacturing at the London location.

Cereal sales had declined, leading Kellogg to close its doors in London to the disappointment of many locals. By this time, the London operation was producing about 27 cereals, including classics like Corn Flakes, Frosted Flakes, Bran Buds, All Bran, Bran Flakes, and Raisin Bran.

2016

The transformation of the facility to 100 Kellogg Lane begins.

The Cribbage Group purchased the old Kellogg's factory in London and began transforming it into the world-class tourist destination it is today.