The Story of Kellogg Lane

Kellogg's History Timeline


Battle Creek Toasted Corn Flake Company Limited is founded in London.

Preceding its U.S. counterpart, President Colonel Archibald Campbell and his associates, acquired the exclusive rights, recipes, name, and goodwill in Canada for the company and its products through Dr. J.H. Kellogg for $75,000 and began producing "Kellogg Toasted Corn Flakes." By 1908, the London operation was well established in the Canadian cereal market.


Construction starts on an all new, state-of-the-art factory while legal battles fume.

As business boomed, the company built a new 56,426 square foot "high rise" factory at the Dundas Street East location. Equipped with brand-new hydroelectric power, automatic machinery, and building extensions, this expansion marked a significant milestone. Meanwhile, W.K. Kellogg opened a plant in Toronto in August 1916, producing Corn Flakes almost identical in terms of product and packaging to the London operation. This sparked a legal battle between the American and Canadian companies.


W.K. Kellogg purchases the Dundas Street location and the Kellogg Company of Canada is born.

After years of legal disputes, the parties finally reached a settlement. W.K. Kellogg bought the rights and interests of the London operation for $1 million and closed the Toronto plant. He renamed the brand the “Kellogg Company of Canada,” expanded the Dundas facility by 5,000 square feet, and introduced new products like Bran Flakes, All Bran, Pep, and Rice Krispies. By the end of the decade, the facility was operating 24 hours a day during peak times with a staff of 170. By 1964, it was producing 16 different cereal brands.


Kellogg undergoes a major $223 million expansion.

By this time, Kellogg was on a roll and decided it was time for a big upgrade. The factory underwent a $223 million expansion adding 115,000 square feet, covering 23 acres of land and almost 1 million square feet of building space. By 2011, the plant was producing 750,000 boxes of cereal a day.


Kellogg ceases cereal manufacturing at the London location.

Cereal sales had declined, leading Kellogg to close its doors in London to the disappointment of many locals. By this time, the London operation was producing about 27 cereals, including classics like Corn Flakes, Frosted Flakes, Bran Buds, All Bran, Bran Flakes, and Raisin Bran.


The transformation of the facility to 100 Kellogg Lane begins.

The Cribbage Group purchased the old Kellogg's factory in London and began transforming it into the world-class tourist destination it is today.

100 Kellogg Lane Today

Milestones & Achievements

Three children laying on trampoline


The Factory

Canada's largest indoor adventure park opens its doors.



Powerhouse Brewery

Ontario's family-owned and operated craft brewer opens in the Courtyard.

Man playing lacrosse on multi-sport simulator


The Club House

Canadian-themed mini-golf and indoor sports, dining, and lounge experience opens at The Factory.



Paradigm Spirits Co.

Paradigm Spirits Co. opens its distillery in the Courtyard, transforming cereal grains used by Kellogg into spirits and beer.

Medicall Hall of Fame


Canadian Medical Hall of Fame

CMHF Exhibit Hall opens, featuring 140+ Canadian medical icons.

Children's Museum


London's Children Museum

Cherished since 1977, the London’s Children Museum relocates to 100 Kellogg Lane and will open fall 2024.

Hard Rock Hotel


Hard Rock Hotel

Canada's first 353-room Hard Rock Hotel will open in late 2024.