Canada's largest entertainment complex is here! Located in London, Ontario, this world-class experience will revolutionize the way you shop, dine, work, stay, and play. We have something for everyone to enjoy — and there's something new to discover in every visit.

Est. 2018

Where Excitement and Culture Meet

Originally a factory for Kellogg's Canada, this long-time London landmark is being transformed into a million-square-foot leading tourist destination. Our vision includes:

  • An artisan "Maker's Market"
  • A boutique hotel
  • Premier office space
  • Authentic restaurants
  • A versatile convention centre
  • A record-breaking adventure park
Our plans for the outdoor courtyard include live music, beautiful social spaces, and seasonal markets. Taking inspiration from the site's rustic and authentic roots, the many features of this complex offer a shopping, dining, work, and play experience like no other.

Things To Do

There's a lot to do in London, Ontario, but nothing quite like 100 Kellogg Lane. Our innovative partners provide a tailored cultural experience — learn more about what they offer!


Dates: December 1st-4th, 8th-11th, 15th-18th, 2022
Hours of Operation: Thursdays/Fridays 5 PM-8 PM, Saturdays 11 AM-8 PM, Sundays 11 AM-5 PM.
Admission Fee: $8.00 (incl.taxes) – 12 & Under Free
Parking: Complimentary parking anywhere on the 100 KELLOGG LANE property.

**Special Mention-The lighting of the 35-foot Christmas tree takes place Thursday, December 1st at 4:50 PM. Join the holiday magic in the Atrium (no cost and open to the public.)

We are back for our third annual Merry Market at 100 Kellogg Lane.

We hope you will join us for another memorable, fun experience, set to take place outdoors in our Winter Village and indoors in our Twinkle Town. Kicking off Thursday, December 1st, 2022, and the following three weekends. Our Merry Market will get you into a festive spirit, sure to create memories right here in the Forest City. Often featured on Narcity for our elaborate beautiful backdrops creating the most epic photos, you won't want to miss another remarkable Merry Market.

Our launch weekend will debut in the Atrium entrance at 100 Kellogg Lane with the lighting of a spectacular 35-foot tall Christmas tree decorated with the perfect combination of sparkle and Kellogg cereal-inspired ornaments. Strolling through the Atrium up to level one, you'll find Twinkle Town- the indoor part of the market showcasing many local vendors, a Donation Drive to support charities, and our young entrepreneur area. For a full 100 Kellogg Lane experience, you can visit the many shops and restaurants throughout the building.

We're also offering an outdoor shopping experience along with the Twinkle Town vendors. The Winter Village is nestled behind Powerhouse Brewery and Paradigm Spirits. Local vendors will occupy the wooden huts adorned with greenery, ready to greet and help shoppers find the perfect gift. Sip and sit or roam with a warm bevvie. You'll be able to enjoy food from London's favorite makers and bakers to satisfy that hunger.

Wander through the beautiful Winter Village and Twinkle Town to get the perfect selfie or photo of you and the family by the magical Christmas tree, ice sculpture, and the big red phone booth decked out for the holidays. The kids can write their letters to Santa and mail them into Santa's mailbox on-site. It's a one-stop shop!

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Imagine Van Gogh

Imagine Van Gogh, the ORIGINAL IMMERSIVE EXHIBITION IN IMAGE TOTALE © from Europe featuring more than 200 of the Dutch artist’s paintings. 100 KELLOGG LANE is uniquely suited to host the Imagine Van Gogh, the ORIGINAL IMMERSIVE EXHIBITION IN IMAGE TOTALE © .

Created by Encore Productions -a Fimalac Group company- and presented by Tandem Expositions, Imagine Van Gogh has sold more than 1 MILLION Tickets across Canada this past year. With the safety of guests, employees and the community as the highest priority, Imagine Van Gogh will debut within our site during the Fall of 2022 in accordance with the public health guidelines in Ontario.

Created by Artistic Directors Annabelle Mauger and Julien Baron, famous for their immersive works at Cathédrale d’Images in Les Baux-de-Provence, Imagine Van Gogh was presented first by Encore Productions in France, where it amazed audiences with its GRANDIOSE and immersive concept of Image Totale ©; the viewer is literally transported on a journey to the heart of the artist’s work.

The exhibit brings Van Gogh’s canvases to life in a vivid, spectacular way: the audience will literally enter the artist’s world of dreams. “Original canvasses are expanded and fragmented, then projected into unusual shapes to emphasize the mesmerizing exaggerations and distortions of Van Gogh’s work. Visitors experience their energy, emotion, and beauty like never before,” says Annabelle Mauger. Tandem Expositions, in conjunction with Encore Productions (France) are excited to bring this spectacular production to London for the very first time.

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If you make it, bake it, busk it or sell it, we want YOU!

We're looking for creators of unique and handcrafted foods, local crafters, artisans, business owners, young entrepreneurs, and non-profit organizations for our seasonal Markets.

If you're interested in becoming a vendor for one of our seasonal markets, email your inquiries to: events@100Kellogglane.com

The Spring Market- April 27th-30th, May 4th-7th, May 11th-14th, 2023

Oktober Fall Fest- September 14th-17th, September 21st-24th, September 28th-October 1st, 2023

The Merry Market-The first three weekends in December, Thursdays-Sundays.

The Club House

Introducing the most recent addition to the exciting activities and experiences within The Factory – Canada's Largest Indoor Adventure Park. The Club House is London Ontario's state-of-the-art, indoor sport, dining & lounge experience set in Canada's immersive great outdoors.

Challenge yourself on over 30 of the world's most iconic golf courses in our golf & multi-sport simulators. Putt your way from coast to coast - venture through our 12-hole great Canadian Mini Golf course featuring the CN Tower, Niagara Falls, and more of Canada's famous landmarks. Full-scale Bocce ball courts, bar-top shuffleboard tables, dartboard alleys, and other Club Classics will take your family night, game night or date night vibes to the next level. Pair your Club House experience with local craft beers, cocktails, and a fairway-inspired menu from The Club House Restaurant & Bar with full service to cozy fireside lounges and luxurious golf simulator suites.

Book your Club House experience now!

Join The Club


Welcome to a rental space with history and raw industrial vibes. The Industrial Theatre Room is a unique and versatile space that can host between 25-300 people. The room has a foyer to gather guests on arrival and is adjacent to our Club House if you want to create a more robust entertainment experience.

To book your next business or social gathering and for inquiries, please contact Chrystal Ferguson, Director of Events.

email: cferguson@thefactorylondon.ca
phone: 226-213-5160

Powerhouse Brewery

Located in the central courtyard, the Powerhouse Brewing Company is a family-owned and operated Ontario craft brewer like no other. 100 Kellogg is excited to partner with Powerhouse Brewing Co. to deliver delicious craft beer to London, Ontario. With tours and tastings available, it's an experience that you won't forget. Unlock true power!

Tap Electrifying Flavour

Paradigm Spirits Co.

Experience a new paradigm in distilling alongside a complementary lineup of innovative spirits for the modern cocktail drinker. Paradigm Spirits Co. Distillery is coming soon, created by passionate craft spirit entrepreneurs with a vision to build a destination distillery location. Take a lively and interactive class to recreate classic cocktails at home, learn about spirits from around the world during a tasting, and enjoy seasonal gin, vodka, rum, and whiskey with unique flavour profiles.

Explore The Paradigm

The Factory

The Factory is Canada's biggest indoor family entertainment centre. Spanning over 170,000 sq. ft., it features the largest indoor ropes course IN THE WORLD. With zip-lines, a trampoline park, ultimate warrior course, massive arcade, kids' indoor playground, virtual reality zone, and escape rooms, it is an experience like no other. New attractions are always being added, meaning that no matter what you're after, The Factory has it. It's fun for everyone — start playing today

We Manufacture Play

The Next Level Virtual Reality

Experience the limitless world of virtual reality at The Next Level located inside The Factory at 100 Kellogg Lane. As Canada’s largest VR facility, The Next Level has 24 HTC ViveTM headsets, 22 gaming pods, 1 Party Pod and 4,000 square feet to play in. Compete, survive, discover, and learn with The Next Level’s ever-growing game library. Play by yourself or as a group for up to 10 people. Host your next corporate event or party and let the adventure begin!

Alter Your Reality

Mystery Escape Rooms

Work with your teammates to discover clues, solve puzzles, and open locks to find your way out at Mystery Escape Rooms — open now inside The Factory at 100 Kellogg Lane! Escape rooms are one of the most exciting team-building exercises around, and Mystery Escape Rooms is enjoyed by friends, families, corporations, and even strangers. Book your next corporate event, birthday party, or Friday night at a thrilling and challenging escape room.

Find the Clues

The London Children's Museum

In 2023, The Children's Museum will find its new home at 100 Kellogg Lane! When it comes to finding things to do in London with your kids, the Children's Museum sees on average more than 80,000 children and their families visit each year. The museum's exhibits offer kids the chance to dream and play as they explore history and heritage, discover the complexity of science and social relationships, and celebrate beauty in art and culture. Let your kids learn the power of play!

Ignite their Curiosity

The Canadian Medical Hall of Fame

The Canadian Medical Hall of Fame (CMHF) recognizes and celebrates Canadians whose work has advanced health. Through annual induction ceremonies and education programs for youth, this national charitable organization inspires the next generation of changemakers. You’re invited to the CMHF Exhibit Hall where the stories of more than 140 Canadian medical icons can be explored by visiting the portrait gallery, thought-provoking exhibits and the interactive Laureate theatre.

Celebrate Canadian Heroes

Hard Rock Hotel
London, Ontario

The Hard Rock Hotel London, Ontario is another exciting addition to the historic site of the former Kellogg’s Canada Factory, and one that will bring the brand’s world-renowned music and entertainment offerings to the region. Hard Rock Hotel London, Ontario will complement existing tourist activities in the community and create a wide variety of educational, cultural, and historical experiences for guests of all ages to enjoy. Located at 100 Kellogg Lane, the planned Hard Rock 353-room hotel will be completed in two phases, with an initial 163-room opening planned for late 2023 and final site completion in 2025. Embracing historical aspects of this site, the design will embody luxury industrial elements that preserve the original atmosphere and charm of the site. The hotel will feature Hard Rock's signature amenities such as The Sound of Your Stay® program, a three-part offering that gets guests in the groove with an in-room Crosley vinyl player delivered to their door, a Heritage guitar delivery complete with amp and headphones for jam sessions and a choice of carefully curated playlists that are available for guests to stream or download. Other signature Hard Rock amenities on-site will include Body Rock® Fitness, a cutting-edge workout with innovative training systems just steps away from all rooms, and The Rock Spa®, which welcomes guests to treat themselves to rest, relaxation and rejuvenation.

Feel Like a Star

The Tower at 100 Kellogg Lane has all of your office space needs covered, including hot desks, designated desks, and private offices, with incredible views of the city and tons of amenities.

Private Offices


Various sizes available


12 month terms

Designated Desk

Weekly and Monthly packages available

Virtual Office Opportunities Available contact our team for more Information


We've got it covered

Private offices and suites are available. Rates depend on SQ FT. For more information contact Lori Long at 519-550-1235.





Become A Partner

Want to join us in building our vision? We are currently seeking partners who are excited to grow their businesses. With over 89,000 square feet of office space for lease and countless commercial opportunities available, make your dreams a reality at 100 Kellogg Lane.

  • Artists
  • Vendors
  • Doers
  • Makers
  • Innovators
  • Musicians
  • Experience creators

Whether you're an expert in your craft, a business owner looking to lease customizable office space, in need of storage space, or want to bring experiences to people of all ages, contact us to become a partner.

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