Canada's largest entertainment complex is here! Located in London, Ontario, this world-class experience will revolutionize the way you shop, dine, work, stay, and play. We have something for everyone to enjoy — and there's something new to discover in every visit.

Est. 2018

Where Excitement and Culture Meet

Originally a factory for Kellogg's Canada, this long-time London landmark is being transformed into a million-square-foot leading tourist destination. Our vision includes:

  • An artisan "Maker's Market"
  • A boutique hotel
  • Premier office space
  • Authentic restaurants
  • A versatile convention centre
  • A record-breaking adventure park
Our plans for the outdoor courtyard include live music, beautiful social spaces, and seasonal markets. Taking inspiration from the site's rustic and authentic roots, the many features of this complex offer a shopping, dining, work, and play experience like no other.

Things To Do

There's a lot to do in London, Ontario, but nothing quite like 100 Kellogg Lane. Our innovative partners provide a tailored cultural experience — learn more about what they offer!

Art Comp

Create | Connect | Challenge

We're thrilled to announce our second annual art competition here at 100 Kellogg Lane hosted by Courtyard Events called Art Comp.

We're doing an open call to invite all artists globally to submit their work.

Art Comp is a competition open to all local, national and international artists, both professional and amateur. One hundred artists will be chosen to have their art displayed throughout the property at 100 Kellogg Lane from May to September 2023. 100 Kellogg Lane is here to inspire the community and generate conversation through global art.

We want to challenge creators to think and explore outside of everyday life. This competition is open to all ages and local, national, and global artists.

Panel's Choice- $100,000
People's Choice-
1st Prize: $50,000
2nd Prize: $30,000
3rd Prize: $20,000

1 submission = $25
2 submissions = $35
3 submissions = $45
(plus HST + processing fees)

Important Dates

February 8th, 2023 | Submissions open.
February 28th, 2023 @11:59pm EST | Application submission deadline.
March 14th, 2023 | Artists' notification if selected.
May 12th, 2023 | Artwork must be on the premises.
May 25th, 2023 | Meet & Mingle/Easel & Eats event.
May 28th, 2023 | Exhibition opens to the public and Voting Opens
September 3rd, 2023 | Voting closes.
September 7th, 2023 | Closing award night.
September 8th-18th, 2023 | Local artwork pick-up.
September 18th, 2023 | Mailed artwork shipped.

Rules & Regulations
The following terms shall be one and the same. "100 Kellogg Lane", "Courtyard Events," and "Art Comp:."

- Open to all ages and local, national, and global artists.
- A panel of professionals and aficionados will select the Panel's Choice Award using online software.
- The public will vote for the People's Choice Award using online software.
- The public can vote for the duration of the exhibition.
- The panel will vote during the exhibition dates.
- Selected artworks cannot be withdrawn from the competition during the exhibition dates.
- Selected artworks will be included in a full-color guide, with reproductions of their works, their names, and a short description of their artwork. Each artist is entitled to one free guide.
- Artists have the option of selling their artwork on closing award night. Courtyard Events will retain a 15% commission on all sales.
- First-prize winners of each category understand that by winning, their original piece becomes the property of 100 Kellogg Lane.

Prohibited Activities
Art Comp may disqualify or withdraw any awarded prize and deny an artist from participating if Art Comp determines at its sole discretion that a prize was awarded in exchange for compensation or other consideration or if an artist is attempting to sabotage the legitimate operation of Art Comp, including by cheating, hacking, deception, or further unfair participation.

The Process/Submitting Artwork

Submitting Artwork

- Open theme.
- All art mediums will be considered, and there will be both indoor and outdoor installations.
- Video art, film, performance art, jewelry, and crafts are not eligible.
- No size limitations.
- Artists can submit up to three pieces.
- Submissions must include one JPEG image of each artwork, at least 300 DPI.
- When submitting a rendering, it must accurately represent the artwork to be presented.
- All artwork must be original.
- Artwork can be up to three years old.
- The pieces submitted must have yet to win an award.
- Previous artists who have won Art Comp are not eligible to enter.
- All work must arrive ready to install, including any instructions for hanging.
- Work received must be accurately represented by images submitted online.
- Members of the panel are not eligible to submit artwork.
- Artists are responsible for insurance of their artwork if they choose.
- Artists are responsible for the cost of shipping the artwork to and from 100 Kellogg Lane.
- First-prize winners of each category understand that by winning, their original piece becomes property of 100 Kellogg Lane.

-The public will vote for the People's Choice Award using online software.
-The public can vote for the duration of the exhibition.
-The panel will vote during the exhibition dates.
-The voting platform allows one vote per person.

Panel Judging
Panel Judging is based on the following:
-Quality of artistic composition and design.
-Creativity in expression.
-Overall presentation.

The following are not acceptable:
-Paying for votes, click farming, contesting for votes.
-It is prohibited from obtaining votes for any submission by any fraudulent or inappropriate means, including, without limitation, offering prizes or other inducements to members of the public, vote farming, or any other activity that artificially inflates votes as determined by Art Comp in its sole discretion.
-Art Comp reserves the right to determine in their sole discretion if votes have been artificially inflated.
-We reserve the right to disqualify any entrant that we suspect of vote rigging, vote buying, or click farming.
-We reserve the right to disqualify an artist and/or revoke a prize awarded if the artist has violated any rules or regulations at the sole discretion of the Art Comp organizers.
-If the artist/entrant does not understand the rules and regulations, contact the organizers of Art Comp for clarification.

Contact info
Angela Rivard

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Spring is approaching, and we're in full market planning mode!

We're looking for creators of unique products, business owners of locally sourced/designed items, handcrafted goodies, food artisans, and young entrepreneurs. New this year is the outdoor Tasting Garden experience in the Courtyard. This tasting area will allow guests to enjoy sample sizes of wine, beer, spirits, and non-alcoholic beverages.

The dates Spring Market are:

April 27th-30th, 2023
May 4th-7th, 2023
May 11th-14th, 2023


Please email events@100kellogglane.com for additional questions.

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Imagine Van Gogh

Imagine Van Gogh, the ORIGINAL IMMERSIVE EXHIBITION IN IMAGE TOTALE © from Europe featuring more than 200 of the Dutch artist’s paintings. 100 KELLOGG LANE is uniquely suited to host the Imagine Van Gogh, the ORIGINAL IMMERSIVE EXHIBITION IN IMAGE TOTALE © .

Created by Encore Productions -a Fimalac Group company- and presented by Tandem Expositions, Imagine Van Gogh has sold more than 1 MILLION Tickets across Canada this past year. With the safety of guests, employees and the community as the highest priority, Imagine Van Gogh will debut within our site during the Fall of 2022 in accordance with the public health guidelines in Ontario.

Created by Artistic Directors Annabelle Mauger and Julien Baron, famous for their immersive works at Cathédrale d’Images in Les Baux-de-Provence, Imagine Van Gogh was presented first by Encore Productions in France, where it amazed audiences with its GRANDIOSE and immersive concept of Image Totale ©; the viewer is literally transported on a journey to the heart of the artist’s work.

The exhibit brings Van Gogh’s canvases to life in a vivid, spectacular way: the audience will literally enter the artist’s world of dreams. “Original canvasses are expanded and fragmented, then projected into unusual shapes to emphasize the mesmerizing exaggerations and distortions of Van Gogh’s work. Visitors experience their energy, emotion, and beauty like never before,” says Annabelle Mauger. Tandem Expositions, in conjunction with Encore Productions (France) are excited to bring this spectacular production to London for the very first time.

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If you make it, bake it, busk it or sell it, we want YOU!

We're looking for creators of unique and handcrafted foods, local crafters, artisans, business owners, young entrepreneurs, and non-profit organizations for our seasonal Markets.

If you're interested in becoming a vendor for one of our seasonal markets, email your inquiries to: events@100Kellogglane.com

The Spring Market- April 27th-30th, May 4th-7th, May 11th-14th, 2023

Oktober Fall Fest- September 14th-17th, September 21st-24th, September 28th-October 1st, 2023

The Merry Market-The first three weekends in December, Thursdays-Sundays.

The Club House

Introducing the most recent addition to the exciting activities and experiences within The Factory – Canada's Largest Indoor Adventure Park. The Club House is London Ontario's state-of-the-art, indoor sport, dining & lounge experience set in Canada's immersive great outdoors.

Challenge yourself on over 30 of the world's most iconic golf courses in our golf & multi-sport simulators. Putt your way from coast to coast - venture through our 12-hole great Canadian Mini Golf course featuring the CN Tower, Niagara Falls, and more of Canada's famous landmarks. Full-scale Bocce ball courts, bar-top shuffleboard tables, dartboard alleys, and other Club Classics will take your family night, game night or date night vibes to the next level. Pair your Club House experience with local craft beers, cocktails, and a fairway-inspired menu from The Club House Restaurant & Bar with full service to cozy fireside lounges and luxurious golf simulator suites.

Book your Club House experience now!

Join The Club


Welcome to a rental space with history and raw industrial vibes. The Industrial Theatre Room is a unique and versatile space that can host between 25-300 people. The room has a foyer to gather guests on arrival and is adjacent to our Club House if you want to create a more robust entertainment experience.

To book your next business or social gathering and for inquiries, please contact Chrystal Ferguson, Director of Events.

email: cferguson@thefactorylondon.ca
phone: 226-213-5160

Powerhouse Brewery

Located in the central courtyard, the Powerhouse Brewing Company is a family-owned and operated Ontario craft brewer like no other. 100 Kellogg is excited to partner with Powerhouse Brewing Co. to deliver delicious craft beer to London, Ontario. With tours and tastings available, it's an experience that you won't forget. Unlock true power!

Tap Electrifying Flavour

Paradigm Spirits Co.

Experience a new paradigm in distilling alongside a complementary lineup of innovative spirits for the modern cocktail drinker. Paradigm Spirits Co. Distillery is coming soon, created by passionate craft spirit entrepreneurs with a vision to build a destination distillery location. Take a lively and interactive class to recreate classic cocktails at home, learn about spirits from around the world during a tasting, and enjoy seasonal gin, vodka, rum, and whiskey with unique flavour profiles.

Explore The Paradigm

The Factory

The Factory is Canada's biggest indoor family entertainment centre. Spanning over 170,000 sq. ft., it features the largest indoor ropes course IN THE WORLD. With zip-lines, a trampoline park, ultimate warrior course, massive arcade, kids' indoor playground, virtual reality zone, and escape rooms, it is an experience like no other. New attractions are always being added, meaning that no matter what you're after, The Factory has it. It's fun for everyone — start playing today

We Manufacture Play

The Next Level Virtual Reality

Experience the limitless world of virtual reality at The Next Level located inside The Factory at 100 Kellogg Lane. As Canada’s largest VR facility, The Next Level has 24 HTC ViveTM headsets, 22 gaming pods, 1 Party Pod and 4,000 square feet to play in. Compete, survive, discover, and learn with The Next Level’s ever-growing game library. Play by yourself or as a group for up to 10 people. Host your next corporate event or party and let the adventure begin!

Alter Your Reality

Mystery Escape Rooms

Work with your teammates to discover clues, solve puzzles, and open locks to find your way out at Mystery Escape Rooms — open now inside The Factory at 100 Kellogg Lane! Escape rooms are one of the most exciting team-building exercises around, and Mystery Escape Rooms is enjoyed by friends, families, corporations, and even strangers. Book your next corporate event, birthday party, or Friday night at a thrilling and challenging escape room.

Find the Clues

The London Children's Museum

In 2023, The Children's Museum will find its new home at 100 Kellogg Lane! When it comes to finding things to do in London with your kids, the Children's Museum sees on average more than 80,000 children and their families visit each year. The museum's exhibits offer kids the chance to dream and play as they explore history and heritage, discover the complexity of science and social relationships, and celebrate beauty in art and culture. Let your kids learn the power of play!

Ignite their Curiosity

The Canadian Medical Hall of Fame

The Canadian Medical Hall of Fame (CMHF) recognizes and celebrates Canadians whose work has advanced health. Through annual induction ceremonies and education programs for youth, this national charitable organization inspires the next generation of changemakers. You’re invited to the CMHF Exhibit Hall where the stories of more than 140 Canadian medical icons can be explored by visiting the portrait gallery, thought-provoking exhibits and the interactive Laureate theatre.

Celebrate Canadian Heroes

Hard Rock Hotel
London, Ontario

The Hard Rock Hotel London, Ontario is another exciting addition to the historic site of the former Kellogg’s Canada Factory, and one that will bring the brand’s world-renowned music and entertainment offerings to the region. Hard Rock Hotel London, Ontario will complement existing tourist activities in the community and create a wide variety of educational, cultural, and historical experiences for guests of all ages to enjoy. Located at 100 Kellogg Lane, the planned Hard Rock 353-room hotel will be completed in two phases, with an initial 163-room opening planned for late 2023 and final site completion in 2025. Embracing historical aspects of this site, the design will embody luxury industrial elements that preserve the original atmosphere and charm of the site. The hotel will feature Hard Rock's signature amenities such as The Sound of Your Stay® program, a three-part offering that gets guests in the groove with an in-room Crosley vinyl player delivered to their door, a Heritage guitar delivery complete with amp and headphones for jam sessions and a choice of carefully curated playlists that are available for guests to stream or download. Other signature Hard Rock amenities on-site will include Body Rock® Fitness, a cutting-edge workout with innovative training systems just steps away from all rooms, and The Rock Spa®, which welcomes guests to treat themselves to rest, relaxation and rejuvenation.

Feel Like a Star

The Tower at 100 Kellogg Lane has all of your office space needs covered, including hot desks, designated desks, and private offices, with incredible views of the city and tons of amenities.

Private Offices


Various sizes available


12 month terms

Designated Desk

Weekly and Monthly packages available

Virtual Office Opportunities Available contact our team for more Information


We've got it covered

Private offices and suites are available. Rates depend on SQ FT. For more information contact Lori Long at 519-550-1235.





Become A Partner

Want to join us in building our vision? We are currently seeking partners who are excited to grow their businesses. With over 89,000 square feet of office space for lease and countless commercial opportunities available, make your dreams a reality at 100 Kellogg Lane.

  • Artists
  • Vendors
  • Doers
  • Makers
  • Innovators
  • Musicians
  • Experience creators

Whether you're an expert in your craft, a business owner looking to lease customizable office space, in need of storage space, or want to bring experiences to people of all ages, contact us to become a partner.

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