Located at 100 Kellogg Lane, the planned Hard Rock 353-room hotel will be completed in two phases, with an initial 163-room opening planned for late 2024 and final site completion in 2025. Embracing historical aspects of this site, the design will embody luxury industrial elements that preserve the original atmosphere and charm of the site.  The hotel will feature Hard Rock's signature amenities such as The Sound of Your Stay® program, a three-part offering that gets guests in the groove with an in-room Crosley vinyl player delivered to their door, a Heritage guitar delivery complete with amp and headphones for jam sessions and a choice of carefully curated playlists that are available for guests to stream or download. Other signature Hard Rock amenities on-site will include Body Rock® Fitness, a cutting-edge workout with innovative training systems just steps away from all rooms, and The Rock Spa®, which welcomes guests to treat themselves to rest, relaxation and rejuvenation.